– Radio to the MP3 degree: Podcasting


Today’s cover of USA Today – on podcasting. Nice.

“Like the blogging phenomenon, podcasts have come out of nowhere to attract an enthusiastic grassroots following. They’re being generated by a wide cast of characters — from professional broadcasters to rank amateurs. Listeners can download shows to their computers, or, with a bit of know-how, automatically export shows to an Apple iPod — hence the term “podcast” — or any MP3 player.”

“Podcasting’s most distinctive quality lies in the capacity to time-shift the consumption of digital content. Users can grab and tote their favorite shows, then listen while commuting, exercising or doing chores. Think TiVo for radio. “It’s the Internet penetrating into the rest of your life, when you’re not connected,” says podcasting pioneer Adam Curry.”

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